Why have we refreshed our brand, you ask? Well, as we have grown and matured as an organization, we felt that our previous brand elements no longer represented us as well as they could. You see, we founded Thought Ensemble back in 2008 to help companies better compete through the strategic use of business technology. But over the years, many of our clients started asking us to help them implement the technology strategies that we had recommended to them. In doing so, we developed deep expertise in the hard and soft skills required to bring about meaningful transformations with our clients. Before we knew it, we had a list of new service offerings that we rarely advertised, so we decided it was time to refresh our brand, crystalize our service offerings, and ensure that our networks and past clients know that we do more than just strategy.
Today, we are impacting our clients by supporting them in five key areas: strategy development, organization design and business process optimization, technology assessment and planning, strategic program management, and change enablement. Of course, the one thing that hasn’t changed — our values: Better Together, Making an Impact, Always Growing.
So, What’s in the Rebrand?
Website — You’ll notice we have a new website that better expresses who we are and what we do. We wanted “togetherness,” our collaborative style, and our uniqueness to shine through.
Logo — This was one of the hardest parts of the rebrand for us. We wanted our logo to be more than just a logo — we wanted it to mean something to us — so we went through many options and iterations before landing where we did.
Our new logo makes use of negative space to create our initials “TE.” At first glance, you may not see the letters, but with an alternate perspective you begin to see more clearly — a nod to how we help our clients bring important insights into focus. The rectangular blocks around our initials represent the building blocks of change — working together to transform what could be disorganized, and confusing, into something meaningful and impactful.
Colors — We stuck with blue as our base color because it represents trust, but we selected a more mature and less obtrusive version this time around to reflect the feeling of what it’s like to work with us. The rest of the color pallet is made up of calm tones with warm accents that convey our collaborative style.
Font — We chose Helvetica because it is a neutral typeface with good readability and takes up less vertical space than other fonts.
New tagline — “Change is inevitable. Transformation is intentional.” This tagline perfectly captures the fundamental truth that drives us to do the work that we do. We know change will happen whether you are ready for it or not, so why not strategically meet that change head-on? Being intentional in how you transform your business positions you to influence the change that will inevitably come, and it is this type of work that excites us most.
Even though things may look slightly different, we are still the same honest, insightful, and hard-working team that you’ve enjoyed working with, only now we offer even more value than ever before. We genuinely believe there is incredible value in bringing diverse perspectives together to solve problems. By welcoming and valuing each individual’s contribution to the whole, we generate more significant, and better, ideas and deliver solutions that are more strategic and practical.
