Two principles for effective communication

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I can’t resist reading any article containing “IT” and “communication”.

Here’s one, “How to Become a Better Communicator with Your IT Staff”, which ironically, isn’t titled as best as it could be.  The two points laid out in this article probably apply more to an IT person trying to communicate with various other people outside of IT, which seems to be where more of the challenges lie than between IT leaders and their staff.  But I digress…

The meat of the article lays out two key principles for effective communication, principles that apply whether you are giving a big presentation or writing a little email.  Here they are:

  1. Don’t bury the lead.
  2. It’s not about your message.  It’s all about your audience’s beliefs.

We talk about and apply these principles all the time in our work at Thought Ensemble.  This article is a great reminder to think about these success factors in every communication.  They are a surefire way to get the results you want, with ease.

 

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