For your consideration…

For your consideration…

Recently, I was reviewing a contract for a client of mine when I came across the following sentence: NOW, THEREFORE, in consideration of the mutual promises and covenants, herein, and for other good and valuable consideration, the receipt and sufficiency of which is...
Headline writing

Headline writing

Continuing my sometimes-series on what it was like to write Reboot (our forthcoming book . . . hopefully soon to be forthcoming, dear God, please soon) I’ve been highlighting some of the key writing lessons I’ve learned.One of those was from an excellent...
Headline writing

The intentionally bad draft

OK, since it seems people are more interested in thoughts on writing a book than they are on my thoughts on technology, I thought I’d use a couple of these next posts to talk about how one of our chapters evolved from some early ideas in college to what will...