The CCO vs. the CMO…

The CCO vs. the CMO…

I’ve recently been in conversations with various technologists and chief marketing officers (CMO), and a really interesting concept recently came up. I think that in many cases, the CMO is actually the chief communications officer (CCO) instead of really running...
Marketing IT to Marketing…

Marketing IT to Marketing…

Major analysts from Gartner and Forrester are predicting lots of spend driven by the CMO over the next few years – even with some bold predictions that CMO’s may outspend the CIO on technology in 5 years from now. I think that may be a real possibility...