by Russ Pearlman | Sep 21, 2012 | Communication
I’ve recently been in conversations with various technologists and chief marketing officers (CMO), and a really interesting concept recently came up. I think that in many cases, the CMO is actually the chief communications officer (CCO) instead of really running... 
by Russ Pearlman | Sep 12, 2012 | CIO Concerns, Collaboration
Major analysts from Gartner and Forrester are predicting lots of spend driven by the CMO over the next few years – even with some bold predictions that CMO’s may outspend the CIO on technology in 5 years from now. I think that may be a real possibility...