Mobile moment

by

Netflix

I had a “mobile moment” last night.

I had slacked on my Netflix queue maintenance, so we ended up with a copy of Bridesmaids rather than the next set of episodes of Modern Family.  As my husband and I sat in front of the TV desperately trying to find something else to watch, I decided fixing the Netflix queue was an urgent task.  With my MacBook Air on my lap and my iPhone sitting next to me, I found myself pausing to pick a device.

Usually, given the choice, I’ll use my laptop for practically anything other than texting or phone calling, assuming I have both devices within reach.  I’ve always maintained my Netflix account via my computer.  Last night, though, I broke habit and reached for my phone, wondering if Netflix had a mobile app that would help me. It just seemed like moving things around in my queue was a perfectly suited task for my iPhone.  As it turned out, Netflix’s iPhone application was useless.  I could not find my queue in it.  I also couldn’t find my favorite TV show with searches of “Modern” or “Family”.

I was still struck by my new inclination.  I have several applications on my phone that win out over their online counterparts.  Amazon, Chase Bank and American Airline offer mobile apps that I use as much or more than their websites.  These applications offer very quick access to information and additional features (e.g. searching by snapping a UPC code, online deposits or boarding passes).  These companies have significantly increased my customer loyalty because of their awesome apps.  Netflix lost some of my loyalty last night.

Meanwhile, I’ve talked with several companies recently who are abandoning their mobile strategies, thinking mobile is just one method of information delivery or customer interaction.  I get the logic, but I fear that these companies will overlook the importance of mobile if they consider it another method to provide the same functionality.  Plus, many companies still tend to look at mobile last, after all their online applications.

These companies are missing a huge opportunity to use mobility as a differentiator and build customer loyalty.  It will only become more impactful as more people have mobile moments like I did last night.

READ MORE

The Magic of Mortals

The Magic of Mortals

Daily we wake up to new developments in automation, Artificial Intelligence (AI), and Machine Learning (ML). Across sectors and industries, automated solutions prove highly successful in surpassing the capacity of the human brain for certain tasks, improving...

read more
Leveling Up: How to Hone Your Skills at Home

Leveling Up: How to Hone Your Skills at Home

Leaders have been trying to crack the code on talent development for years. Recent studies have shown, however, that strength-focused leadership [read: intentionally elevating the qualities that already come naturally to us] is the clear winner for developing talent...

read more
Fake Case Study: Jack of all trades vs. Master of One

Fake Case Study: Jack of all trades vs. Master of One

  Listen to any earnings call or executive presentation and you will likely hear the terms “top line” and “bottom line.” These are words used to describe a business’s performance. According to Investopedia, the words are defined as follows: Top line refers to the...

read more
Your Personality Is Showing

Your Personality Is Showing

There I was, minding my own business one evening, digging into my organization's SEO performance (as one does), when I came across something interesting. Search terms related to "MBTI" — or the Myers-Briggs Type Indicator, developed by Katherine Cook Briggs and Isabel...

read more
Lessons From a Change Manager Who Hates Change

Lessons From a Change Manager Who Hates Change

Hello. My name is Monique, and I’m a change manager who hates change.   After years of receiving “consulting therapy” from various mentors, I am now able to say these words out loud and proudly. But for a long time, it felt more like an admission of guilt. I mean, who...

read more
Creativity as a Cure

Creativity as a Cure

The topic of creative solutioning has been front and center these days as we talk more and more about organizational adaptability in the face of dynamic and uncertain times. For example, I recently read about a project that got me thinking about specific priorities...

read more
Thought Ensemble, a Pariveda Company — Why Now?

Thought Ensemble, a Pariveda Company — Why Now?

Big news over here as we close out the year - we have been acquired by Pariveda, a 750-person consulting firm in 12 markets across North America! We are now “Thought Ensemble, a Pariveda Company” and I’ll be serving as the Managing Vice President continuing to lead...

read more
Thought Ensemble Joins Pariveda Solutions!

Thought Ensemble Joins Pariveda Solutions!

Dallas, December 9, 2021 /PRNewswire/ -- Pariveda, a leader specializing in solving complex technology and business problems, announces the acquisition of Thought Ensemble. With the addition of Thought Ensemble, Pariveda now provides holistic business strategy,...

read more
Thoughts on Colorado’s Equal Pay for Equal Work Act

Thoughts on Colorado’s Equal Pay for Equal Work Act

It was about a year ago that we first started hearing about Colorado’s Equal Pay for Equal Work Act (SB19-085) and I knew it was going to be national news. We’d just gotten past the “Rocky Mountain High” jokes, and our lovely state was trying to break new ground...

read more