Laptop conversations at the carwash

by Lisa Jasper

I’m at the car wash and I just whipped out my MacBook Air to work on a presentation. A guy carrying his new iPad approached me and asked me about it. “Is that the new one?” “Do you love it?” And we got into a whole conversation about how great the flash memory is and how much faster it is than our iMac desktops. He’s got an old Air, as well as a MacBook Pro and he needs to get another laptop. He thinks he’s going to go buy it today.

Now what’s interesting about this is that I’d guess he’s approaching 80 years old. I’ve heard business execs recently discounting their older customers’ interest in using newer technologies. Really? I see examples out in the real world all the time that prove they may be a great demographic to target with technology…

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Laptop conversations at the carwash

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