THOUGHTFUL BIO

Whether it’s pole-vaulting in college, rock climbing in Yosemite Valley, launching three breweries in southern California, starting a real estate investment and development firm in the Caribbean, or launching the next evolution of TV, I’ve never walked away from a good challenge. In fact, I got into IT because I was told it was the toughest business degree at my college.

After receiving my BS in Management Information Systems, I joined a brick and mortar semiconductor manufacturer who wanted to double its sales by launching a B2B ecommerce channel. It was like drinking straight from a fire hose as I was exposed to the overall business strategy and expected to help develop the technology strategy. Within 18 months we launched the new systems and three years later the company had grown from $500M in revenue to $1.2B. The experience was amazing and it set me on my path.

Since then, I’ve had the opportunity to work for companies ranging from startup to Fortune 200. I’ve gotten to see firsthand how IT strategy influences the effectiveness of the business strategy. IT strategy done right can enable a company to be more nimble in reacting to market changes, whereas a poorly designed IT strategy can hamstring a company allowing its competitors to outpace it. Developing and implementing an IT strategy to best support the business is never easy. The challenges are multifaceted and the solutions always require building solid relationships across the business. It’s the development of a holistic solution that most excites me about working in this space. I’m required to be a change leader, advisor, and true partner to the business.

I joined the team at Thought Ensemble because we share a passion for helping companies exceed their business objectives through the strategic use of technology. I’m excited and honored to be working with some of the brightest technology strategy professionals in the industry.