The Untapped Marketing Stream, Interviews

by

Interview3_CroppedToo often have I been a part of an interview panel that is only interested in filling an open position. The thought is often, “We have several other candidates we need to talk to, so let’s make this as short as possible.” What’s sad is that, in many cases, both parties realize it and are okay with it.

I believe there is a better way that is inherently more caring and mutually beneficial. The best interviewers realize very quickly when someone is not a good fit. I simply propose you use the rest of your time for marketing and what better way to market than to help people.

I enjoy beginning interviews with, “What questions do you have for me?” This is a great way to very quickly understand what is important to the candidate as well as how interested they truly are. Significantly more often than not, I establish my opinion of the interviewee’s fit for the role within the first 5 minutes of our time together. Then I use the rest of the time to figure out how to help the candidate and market my company.

If I feel the interviewee is capable of handling the bad news immediately, I’ll share that they are not a good fit and why. This clears the way for a line of questioning that is focused on helping the interviewee find the right role for them. Sometimes it is an opportunity to help them figure out truly what role they would enjoy and therefore should be looking for instead of what roles they’ll settle for. Once we figure that out, I’m able to figure out what resources I have that can contribute to their search.

Alternatively; if I feel the interviewee is not capable of handling the bad news, I’ll migrate into more statements about the company than questions about the interviewee. This is where I get to lay the groundwork for presenting my company’s value proposition, of which I truly believe in, and establishing another word of mouth marketing stream.

Next time you finish an interview half way through, I encourage you to use the time remaining wisely.

READ MORE

Fake Case Study: Jack of all trades vs. Master of One

Fake Case Study: Jack of all trades vs. Master of One

  Listen to any earnings call or executive presentation and you will likely hear the terms “top line” and “bottom line.” These are words used to describe a business’s performance. According to Investopedia, the words are defined as follows: Top line refers to the...

read more
Your Personality Is Showing

Your Personality Is Showing

There I was, minding my own business one evening, digging into my organization's SEO performance (as one does), when I came across something interesting. Search terms related to "MBTI" — or the Myers-Briggs Type Indicator, developed by Katherine Cook Briggs and Isabel...

read more
Lessons From a Change Manager Who Hates Change

Lessons From a Change Manager Who Hates Change

Hello. My name is Monique, and I’m a change manager who hates change.   After years of receiving “consulting therapy” from various mentors, I am now able to say these words out loud and proudly. But for a long time, it felt more like an admission of guilt. I mean, who...

read more
Creativity as a Cure

Creativity as a Cure

The topic of creative solutioning has been front and center these days as we talk more and more about organizational adaptability in the face of dynamic and uncertain times. For example, I recently read about a project that got me thinking about specific priorities...

read more
Thought Ensemble, a Pariveda Company — Why Now?

Thought Ensemble, a Pariveda Company — Why Now?

Big news over here as we close out the year - we have been acquired by Pariveda, a 750-person consulting firm in 12 markets across North America! We are now “Thought Ensemble, a Pariveda Company” and I’ll be serving as the Managing Vice President continuing to lead...

read more
Thought Ensemble Joins Pariveda Solutions!

Thought Ensemble Joins Pariveda Solutions!

Dallas, December 9, 2021 /PRNewswire/ -- Pariveda, a leader specializing in solving complex technology and business problems, announces the acquisition of Thought Ensemble. With the addition of Thought Ensemble, Pariveda now provides holistic business strategy,...

read more
Thoughts on Colorado’s Equal Pay for Equal Work Act

Thoughts on Colorado’s Equal Pay for Equal Work Act

It was about a year ago that we first started hearing about Colorado’s Equal Pay for Equal Work Act (SB19-085) and I knew it was going to be national news. We’d just gotten past the “Rocky Mountain High” jokes, and our lovely state was trying to break new ground...

read more
Disruption Is the New Normal

Disruption Is the New Normal

By nature, disruptors are not popular. “First they ignore you, then they laugh at you, then they fight you, then you win, then they copy you.” We have all heard some version of this quote, and we have all seen it play out in real life. We've seen it with building...

read more
What Would You Say You Do Here?

What Would You Say You Do Here?

“I deal with the … customers so the engineers don't have to! I have people skills!” That famous Office Space quote from Tom Smykowski cracks me up every single time. I know Toms. I’ve been Tom. Change the quote to say, “IT Team” instead of “engineers,” and there’s a...

read more