How much would you pay to increase your intelligence?

by

One of my favorite questions for years has been “would you trade 10% of your appearance for 10% more intelligence or vice versa”? The answers often surprise me. And no, I wouldn’t.

People have been paying to improve their appearance for years, everything from anti-aging products to hair highlighting to full blown plastic surgery. Some do this for pure vanity, others believe it will help them be more successful (in their career, in finding a spouse, etc). And yes, I do some of these things.

So if there were a proven way to increase intelligence, would people pay for it? Maybe because they are vain about their brain… Or because they believe it will make them more successful?

It seems the market is there, for adults and for their children. I met an old colleague and friend yesterday for coffee who left his corporate job a couple years ago to start a franchise of a brain training company. For now, in this economy, he’s focusing on kids, but he’s still getting a fair number of adult clients, including doctors and attorneys who don’t want to advertise what they are doing to improve their performance on their tests or in their daily work.

This company, LearningRX, has proven their ability to improve IQ by 15 points. Higher IQ may not do anything other than increase people’s egos. Most people (including me) don’t even know their IQ. But this company also has data to prove they can improve processing power as well as short and long term memory. That’s a little more interesting.

It is a big investment. Multiple one on one sessions per week over six months costing thousands of dollars. The training sounds kind of hard, maybe even frustrating. But once you are done, your brain is improved for the rest of your life.

My boyfriend (who is the financial planner in our relationship), thinks I’m a little insane for even talking about this. But maybe I can convince him that with a little more processing power and memory, I’ll be even better at my job and pay back the investment. No, I’m not really going to do it, probably more because of time than money, but I am intrigued…

For now I’ll focus on all the other things that have been proven to improve brain power: exercise, nutrition, sleep, reducing stress, etc. But I’ll keep my eyes on this. I do think it is fascinating.

READ MORE

Your Personality Is Showing

Your Personality Is Showing

There I was, minding my own business one evening, digging into my organization's SEO performance (as one does), when I came across something interesting. Search terms related to "MBTI" — or the Myers-Briggs Type Indicator, developed by Katherine Cook Briggs and Isabel...

read more
Lessons From a Change Manager Who Hates Change

Lessons From a Change Manager Who Hates Change

Hello. My name is Monique, and I’m a change manager who hates change.   After years of receiving “consulting therapy” from various mentors, I am now able to say these words out loud and proudly. But for a long time, it felt more like an admission of guilt. I mean, who...

read more
Creativity as a Cure

Creativity as a Cure

The topic of creative solutioning has been front and center these days as we talk more and more about organizational adaptability in the face of dynamic and uncertain times. For example, I recently read about a project that got me thinking about specific priorities...

read more
Thought Ensemble, a Pariveda Company — Why Now?

Thought Ensemble, a Pariveda Company — Why Now?

Big news over here as we close out the year - we have been acquired by Pariveda, a 750-person consulting firm in 12 markets across North America! We are now “Thought Ensemble, a Pariveda Company” and I’ll be serving as the Managing Vice President continuing to lead...

read more
Thought Ensemble Joins Pariveda Solutions!

Thought Ensemble Joins Pariveda Solutions!

Dallas, December 9, 2021 /PRNewswire/ -- Pariveda, a leader specializing in solving complex technology and business problems, announces the acquisition of Thought Ensemble. With the addition of Thought Ensemble, Pariveda now provides holistic business strategy,...

read more
Thoughts on Colorado’s Equal Pay for Equal Work Act

Thoughts on Colorado’s Equal Pay for Equal Work Act

It was about a year ago that we first started hearing about Colorado’s Equal Pay for Equal Work Act (SB19-085) and I knew it was going to be national news. We’d just gotten past the “Rocky Mountain High” jokes, and our lovely state was trying to break new ground...

read more
Disruption Is the New Normal

Disruption Is the New Normal

By nature, disruptors are not popular. “First they ignore you, then they laugh at you, then they fight you, then you win, then they copy you.” We have all heard some version of this quote, and we have all seen it play out in real life. We've seen it with building...

read more
What Would You Say You Do Here?

What Would You Say You Do Here?

“I deal with the … customers so the engineers don't have to! I have people skills!” That famous Office Space quote from Tom Smykowski cracks me up every single time. I know Toms. I’ve been Tom. Change the quote to say, “IT Team” instead of “engineers,” and there’s a...

read more