Good read on Salsify

by

engine-164556_640
A colleague of mine from a manufacturing venture, Jamey Bennett, recently published a blog on Salsify titled “Why well-oiled product information machines are vital for e-commerce, and why it’s so hard to get them”.  I thought I would share as it is a good read.  Here is the intro and a link to the full article:
Why well-oiled product information machines are vital for e-commerce, and why it’s so hard to get them – written by Jamey Bennett
Great product information drives successful e-commerce, yet far too many companies still struggle with the basic creation and management of this information.
I’ve got a friend, for example, who manages two very large retailer accounts for a huge global consumer electronics company. It’s his job to make sure his company’s new products are set up properly with the retailers.
He dreads it.
His item setup process is a tedious time-suck.  He has to pull various attributed required by his customers from at least five different reports that come from three different departments within his company, and even then he has to email and call people to chase details.

The process drives him nuts because he sees so much unrealized potential in doing it well. He’s right. (read more – Salsify link)

READ MORE

Disruption Is the New Normal

Disruption Is the New Normal

By nature, disruptors are not popular. “First they ignore you, then they laugh at you, then they fight you, then you win, then they copy you.” We have all heard some version of this quote, and we have all seen it play out in real life. We've seen it with building...

read more
What Would You Say You Do Here?

What Would You Say You Do Here?

“I deal with the … customers so the engineers don't have to! I have people skills!” That famous Office Space quote from Tom Smykowski cracks me up every single time. I know Toms. I’ve been Tom. Change the quote to say, “IT Team” instead of “engineers,” and there’s a...

read more
What’s in a Name?

What’s in a Name?

In today’s impression-obsessed, content-rich, never-ending-narrative-building climate, there is a surplus of articles that exacerbate the importance of developing a strong competitive BRAND for your organization. But what about your company’s name? What about the...

read more
What Is Ted Lasso Teaching Us?

What Is Ted Lasso Teaching Us?

Featuring Dave Allston For me, it started about six months ago… “Do you watch Ted Lasso?” This question pops up on Zoom calls. References often show up deep within the heart of important meetings as a form of verbal punctuation and most certainly are a mainstay of...

read more
Calling Everyone Back to the DEI Table

Calling Everyone Back to the DEI Table

It is no secret that 2020 put a glaring spotlight on the importance of diversity, equity, and inclusion in our everyday lives. As our communities reckoned with difficult questions and conversations around racial equity and justice, those topics found their way into...

read more
Did We Just Fall in Love With Hybrid Meetings?

Did We Just Fall in Love With Hybrid Meetings?

Last week, we held a two-day training session for our extended leadership team. We’d been planning it for months — the meeting room, the dinner activity, the team building exercises … the works! This was, as I’m sure you’re picking up on, more than just a meeting,...

read more