Dropbox as the bandwidth cOoKie monster

by

Cookie-Monster

At Thought Ensemble, we’ve used Dropbox for almost 4 years so I’ve seen how the product can support growing businesses as well as personal users. Its functionality has continued to improve though I know it doesn’t have some of the security bells and whistles that Box.com brings to the table. But when I saw this article in the Business Insider in December, one paragraph popped off the page for me.

“Dropbox dominates online file-sharing. It boasts three times as many users as its closest direct rival, YouSendIt. (Its dominance is even more pronounced when it comes to the volume of data stored.) It eats up 20% of all bandwidth consumed globally by browser-based file-sharing services, against 1% for YouSendIt. Dropbox users save more than 1 billion files every day.”

The 20% number is fascinating. I never would have guessed that they are that far beyond similar competitors. Nor that they consume so much global bandwidth. Sure, most of their users are of the free variety, which means it’s easier to entice potential customers, but WOW!  Those are big numbers!  


It wasn’t until I started to consider how my Dropbox now seamlessly backs up my iPhone photos every time, I plug it into my computer.  With that in mind, it starts to make a little more sense when you realize how much data is being replicated up into the cloud. And I’m on the lower end of camera users on my iPhone. Maybe 100 pics or so per year. Imagine people who use it for every candid shot and Instagram related photo they take on a daily basis. Every time their phone is plugged in, Dropbox could be replicating as much as 1000 photos. Or 30-40% of a GB of data!  Again, not a mega user. That’s probably in the mid range or smartphone digital camera users. Taking over the world…maybe not. But Dropbox is definitely a bandwidth cOoKie Monster. 

READ MORE

Calling Everyone Back to the DEI Table

Calling Everyone Back to the DEI Table

It is no secret that 2020 put a glaring spotlight on the importance of diversity, equity, and inclusion in our everyday lives. As our communities reckoned with difficult questions and conversations around racial equity and justice, those topics found their way into...

read more
Did We Just Fall in Love With Hybrid Meetings?

Did We Just Fall in Love With Hybrid Meetings?

Last week, we held a two-day training session for our extended leadership team. We’d been planning it for months — the meeting room, the dinner activity, the team building exercises … the works! This was, as I’m sure you’re picking up on, more than just a meeting,...

read more
“The Great Resignation” Has a Really Good Publicist

“The Great Resignation” Has a Really Good Publicist

Mass resignations are a big deal right now. Yes. Is it surprising? Absolutely not. People leaving for greener pastures is not a new concept. How many of you — given a choice between two situations — would choose the one that LEAST benefited you? If a better option...

read more
The Human Quotient: Heuristics and Bias in Analytics

The Human Quotient: Heuristics and Bias in Analytics

As individuals, we all have a unique set of heuristics and biases that show up in our daily lives, whether we notice them or not. This means that for a lot of the decisions we make, whether personal or professional, there is an underlying, subconscious process that...

read more
Why Keeping It Real Is a Winning Strategy

Why Keeping It Real Is a Winning Strategy

If I had to sum up my pandemic year, I might say it was the year I got to spend each day of an entire summer with my daughter. It was also the year that I significantly altered my career path by taking the brilliant advice of my coach: to lead with my values (keep it...

read more
Meaningful Brand Maturity vs. Promotional Box Checking

Meaningful Brand Maturity vs. Promotional Box Checking

Featuring: Errika Flood-Moultrie Diversity. Equity. Inclusion (DEI). Individually, each word packs its own unique punch, but together, this lineup represents something much greater — profound even — and that is true head and heart transformation. As a people-first,...

read more