What’s in a Name?

What’s in a Name?

In today’s impression-obsessed, content-rich, never-ending-narrative-building climate, there is a surplus of articles that exacerbate the importance of developing a strong competitive BRAND for your organization. But what about your company’s name? What about the...
The Leadership Dog Years

The Leadership Dog Years

As a business leader, I feel like I’ve been living in dog years — so much has happened that this year feels more like seven. In the spring, our company — like many others — had to throw out our annual plans and quickly pivot to new ones. In the summer, we increased...