Amara’s Law and Autonomous Vehicles

Amara’s Law and Autonomous Vehicles

I’m a big believer in what is known as Amara’s law, named after futurist Roy Amara: “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” I thought of this today when I read an article by...
Can You Keep a Secret? (A Trade Secret?)

Can You Keep a Secret? (A Trade Secret?)

We are all familiar with the secrecy that surrounds Coca-Cola’s recipe for original Coke. It’s part of the mystique of their brand. Supposedly, only 2 executives in the company know the recipe, and they are kept apart just so that the recipe can never be lost....