Apple Maps: Failure to Launch…

by

Planet-exploding

With the public letter of apology, Tim Cook, CEO of Apple acknowledged what the rest of the world already knew – Apple’s new mapping application was a flop.

The reality is that the new application is quite a bit better than what was available on the iPhone before. The new application provides turn-by-turn directions, is able to determine if you stray from the route and recalculate automatically, verbally calls out turns and even provides a handy top-of-screen link when you switch away from the application to use other features of the phone. In many ways, it’s a big improvement.

But, there are also some pretty major flaws. Among them was the big difference in accuracy and data of the new application as opposed to Google Maps. Also, there are a number of high profile places (such as the Statue of Liberty) that have incorrect or poor images. And the 3D view of some places is just plain odd – making bridges look like they are melted or look like cars would have to take cliffs on some roads.

Unfortunately, one of Apple’s biggest appeals – the secretive nature of new features introduced in their products – really bit them in the butt this time. By not giving users an understanding of the application and taking away the old one without an option, they fell right into a trap that often leads to failed launches within corporate IT. Often known as the “big bang” approach, this is the concept of launching a project all at once and immediately turning off all alternatives. Without change management, thorough data migration, user acceptance testing and effective communications, such an approach often leads to poor results.

While I believe Apple is going to be addressing the problems with this application over the near term, the launch will live in infamy. Even when all the major flaws have been addressed, there will be continued backlash – just because of the bad taste it left in many user’s mouth. Unfortunately, most corporate IT shops don’t have the polish or resources of Apple to fix their launches.

So let this be a lesson; make sure to launch carefully and with user support.

 

READ MORE

Your Personality Is Showing

Your Personality Is Showing

There I was, minding my own business one evening, digging into my organization's SEO performance (as one does), when I came across something interesting. Search terms related to "MBTI" — or the Myers-Briggs Type Indicator, developed by Katherine Cook Briggs and Isabel...

read more
Lessons From a Change Manager Who Hates Change

Lessons From a Change Manager Who Hates Change

Hello. My name is Monique, and I’m a change manager who hates change.   After years of receiving “consulting therapy” from various mentors, I am now able to say these words out loud and proudly. But for a long time, it felt more like an admission of guilt. I mean, who...

read more
Creativity as a Cure

Creativity as a Cure

The topic of creative solutioning has been front and center these days as we talk more and more about organizational adaptability in the face of dynamic and uncertain times. For example, I recently read about a project that got me thinking about specific priorities...

read more
Thought Ensemble, a Pariveda Company — Why Now?

Thought Ensemble, a Pariveda Company — Why Now?

Big news over here as we close out the year - we have been acquired by Pariveda, a 750-person consulting firm in 12 markets across North America! We are now “Thought Ensemble, a Pariveda Company” and I’ll be serving as the Managing Vice President continuing to lead...

read more
Thought Ensemble Joins Pariveda Solutions!

Thought Ensemble Joins Pariveda Solutions!

Dallas, December 9, 2021 /PRNewswire/ -- Pariveda, a leader specializing in solving complex technology and business problems, announces the acquisition of Thought Ensemble. With the addition of Thought Ensemble, Pariveda now provides holistic business strategy,...

read more
Thoughts on Colorado’s Equal Pay for Equal Work Act

Thoughts on Colorado’s Equal Pay for Equal Work Act

It was about a year ago that we first started hearing about Colorado’s Equal Pay for Equal Work Act (SB19-085) and I knew it was going to be national news. We’d just gotten past the “Rocky Mountain High” jokes, and our lovely state was trying to break new ground...

read more
Disruption Is the New Normal

Disruption Is the New Normal

By nature, disruptors are not popular. “First they ignore you, then they laugh at you, then they fight you, then you win, then they copy you.” We have all heard some version of this quote, and we have all seen it play out in real life. We've seen it with building...

read more
What Would You Say You Do Here?

What Would You Say You Do Here?

“I deal with the … customers so the engineers don't have to! I have people skills!” That famous Office Space quote from Tom Smykowski cracks me up every single time. I know Toms. I’ve been Tom. Change the quote to say, “IT Team” instead of “engineers,” and there’s a...

read more