Alyssa Martin
Principal & Director of Growth Operations
TRADITIONAL BIO
Alyssa has been working with clients to solve problems and create strategic opportunities for more than a decade. Her specialties include product development, business development and channel creation, strategic partnerships, go-to-market strategies, sales and marketing transformations, and storytelling. She brings design thinking principles, and the culmination of her combined years in management consulting, creative marketing, and startup environments, to help leaders think outside the box.
Prior to joining Thought Ensemble, Alyssa worked as a Senior Strategy Consultant and Operational Director of Growth and Marketing at Point B, she also co-founded her own management consulting practice: Proximity to Power and was Senior Vice President of Strategy and Business Development at Ackerman McQueen. Alyssa has a Bachelor of Business Administration, Marketing, and Economics from the University of Central Oklahoma. In her spare time, she sits on Dallas Startup Week’s Leadership Committee, as well as the First3Years board in Dallas, serves as a StartupTree Mentor for the University of Texas at Dallas, sits on the Dallas Regional Chamber of Commerce’s Innovation Taskforce, and volunteers as a Court Appointed Special Advocate for abused and neglected children in Dallas.
Along with work, Alyssa enjoys reading, exercising, and spending time with her “boys” — husband, son, and dog.
THOUGHTFUL BIO
My passion for business began at the age of sixteen. After dedicating my childhood to competitive figure skating, I decided to make the transition to coaching, and, in just a few short weeks, I had built a book of business! These students, and their parents, were my first clients, and guiding them through their journey in the sport was nothing short of thrilling. Every decision I made following that — where to go to college, what to study, and how to maximize my earning potential — seemed to fall into place.
In 2010, with two college diplomas and a bagful of internships completed, I turned my figure skates in for my first job at Oklahoma’s largest advertising agency — a six-year journey that ultimately brought me to Dallas, Texas.
In 2016, I took an incredible leap of faith and co-founded a Dallas-based consulting startup — the most formative experience of my life! — which ultimately opened my mind up to new industries and endless growth opportunities, and in 2017, the management consulting industry came knocking!
In each of these environments — agency, startup, firm — my objective has been to grow the business in new ways by pushing boundaries and finding harmony between creative thinking and strategic planning.
I have built new revenue streams, helped startups sell to large enterprises, productize service offerings, and develop differentiated go-to-market offerings. Most importantly, I have developed long-lasting friendships with clients by offering transparency, out-of-the-box thinking, and tireless delivery.
Alyssa’s Thoughts
Your Personality Is Showing
There I was, minding my own business one evening, digging into my organization's SEO performance (as one does), when I came across something interesting. Search terms related to "MBTI" — or the Myers-Briggs Type Indicator, developed by Katherine Cook Briggs and Isabel...
What Is Ted Lasso Teaching Us?
Featuring Dave Allston For me, it started about six months ago… “Do you watch Ted Lasso?” This question pops up on Zoom calls. References often show up deep within the heart of important meetings as a form of verbal punctuation and most certainly are a mainstay of...
Meaningful Brand Maturity vs. Promotional Box Checking
Featuring: Errika Flood-Moultrie Diversity. Equity. Inclusion (DEI). Individually, each word packs its own unique punch, but together, this lineup represents something much greater — profound even — and that is true head and heart transformation. As a people-first,...